Generative Engine Optimization for AI-powered search
Generative AI tools now summarise options and recommend businesses. GEO helps these systems understand your brand accurately and find credible reasons to reference it.
What is Generative Engine Optimization?
Generative Engine Optimization (GEO) is the practice of improving how generative AI systems — such as Google AI Overviews, ChatGPT, Gemini, Copilot and Perplexity — retrieve, interpret and cite information about a brand, its products and its expertise.
These systems combine information from many sources. GEO strengthens the signals they rely on: comprehensive and well-structured content on your website, consistent facts about your business across the web, recognised expertise, reviews and mentions from reputable third parties.
Our GEO approach
Entity clarity
Clear statements of who you are, what you offer, where and for whom.
Comprehensive content
Thorough, accurate pages on your core topics with original insight.
Consistent facts
Matching information across your website, profiles and listings.
Third-party validation
Reviews, PR and citations in trusted publications.
Structured data
Schema that ties your entities together.
Prompt monitoring
Regular testing of how AI tools describe you and competitors.
Frequently asked questions
Still have a question? Talk to our team or message us on WhatsApp.
Can GEO make ChatGPT recommend my business?
No one can guarantee that. GEO improves the information available about your business and its credibility, which increases the likelihood of accurate inclusion.
How do you measure GEO?
By testing a defined set of prompts over time across AI tools, tracking citations and brand descriptions, and monitoring referral traffic and branded searches.
Is GEO only for large brands?
No. Local and niche businesses often have an advantage because their specific expertise and location can be described clearly.
What content helps GEO most?
Original, comprehensive content with clear facts, expert input, data you are allowed to share, and well-organised answers to common questions.
Does GEO replace SEO?
No. GEO depends on the same foundations as SEO and extends them.
See how AI tools describe your brand
We will run a GEO baseline test for your business and competitors.