Google Ads management that turns searches into customers

There is no single right number. Your budget should be large enough to collect meaningful data — usually enough for several clicks per day on your core keywords. We estimate this from keyword volumes and typical costs per click in your area, then recommend a starting budget you can scale once cost per lead is clear.

Our fee depends on the number of campaigns, the complexity of tracking, the creative required and reporting frequency. We quote a fixed monthly fee in a written proposal after reviewing your goals. Ad spend is always paid directly to Google from your own account.

Campaigns can start delivering clicks and enquiries within the first few days. However, the first two to six weeks are a learning period in which we refine keywords, ads and bids. Performance typically becomes more stable after that.

Ad position depends on Ad Rank — a combination of your bid, ad quality, expected click-through rate, landing page experience and context. We aim for visible positions on your most valuable searches while keeping costs sustainable, but no one can guarantee a fixed position.

No. Lead volume depends on market demand, competition, budget, your offer and your website. We set realistic targets based on data and focus on improving cost per lead and lead quality over time.

You do. We create the account in your business name or use your existing account, and access is granted to LA DIGITS through a manager account. If you ever stop working with us, the account, history and data remain yours.

Yes. We start with an audit to identify wasted spend, tracking problems and structural issues, then prioritize fixes. We keep what is working and avoid unnecessary resets that would lose valuable data.

Conversion tracking records valuable actions — form submissions, calls, WhatsApp clicks, bookings or purchases — that come from your ads. It tells you which keywords and ads produce results and allows Google’s automated bidding to optimize toward real outcomes.

Not always, but the page your ads send people to has a big impact on cost per lead. If your current page is slow, unclear or not mobile-friendly, we may recommend a dedicated landing page.

Quality Score is Google’s 1–10 rating of how relevant your keywords, ads and landing pages are to each other. Higher Quality Scores generally lead to better positions at lower costs, so we improve relevance across all three.

Negative keywords stop your ads from showing for searches you do not want, such as “free”, “jobs” or unrelated products. A well-maintained negative keyword list is one of the most effective ways to reduce wasted spend.

Performance Max can work well for businesses with reliable conversion tracking, good creative assets and enough budget. For many service businesses we start with Search campaigns to build data and control, then test Performance Max when the account is ready.

Yes. We can target specific cities, districts, pin-code radii or entire states, and exclude areas you do not serve. We also adjust bids by location based on performance.

Yes, especially for services people search for when they need them. A tightly targeted local campaign with a sensible budget, good ads and a clear landing page can be very cost-effective. Combining it with Google Business Profile optimization strengthens local visibility.

Yes. Our team writes responsive search ads, assets and extensions, and we test different messages over time. You approve key claims, offers and prices before ads go live.

Yes. Google supports Malayalam ads and Malayalam-language targeting. Many Kerala campaigns perform well with a mix of English and Malayalam ads depending on the audience and product.

Active accounts are checked several times a week for budget pacing and issues, with deeper optimization of search terms, ads, bids and audiences on a regular schedule agreed in your proposal.

Reports cover spend, clicks, conversions, cost per conversion, top search terms, changes made and recommendations. Where possible we connect results to actual sales or qualified leads from your team.

Remarketing shows ads to people who have already visited your website or interacted with your business. It reminds interested visitors to come back and often converts at a lower cost than reaching new audiences.

Cost per click rises with competition, broad targeting and low ad relevance. We reduce costs by improving Quality Score, refining keywords and match types, adding negative keywords and adjusting bids by location, device and time.

Yes. We can track calls made directly from ads, calls from your website using call tracking, and WhatsApp clicks, so phone-based businesses can see which campaigns generate enquiries.

Google bills advertisers in India with applicable GST. If you register a GSTIN in your Google Ads billing profile, you may be able to claim input tax credit — please confirm details with your accountant.

Disapprovals usually relate to policy issues such as restricted claims, trademarks or landing page problems. We identify the cause, update the ad or page and request a review. Some industries, such as healthcare and finance, need extra care with wording.

Google Ads gives you paid visibility immediately and stops when you stop paying. SEO builds organic visibility over time that does not charge per click. The strongest strategies use both — ads for immediate demand and SEO for long-term growth.

Yes. YouTube campaigns are managed inside Google Ads. We plan targeting, bidding and creative, and our video production team can create ads for you.

Yes. We can send leads to CRMs or spreadsheets and, where your systems allow, import offline conversions so Google learns which leads became customers.

Terms are set out in your proposal. Because Google Ads needs time to learn and stabilize, we usually recommend committing to at least a few months before judging long-term performance.

Yes. We manage Shopping and Performance Max campaigns for online stores, including Merchant Center setup, product feed optimization and return-on-ad-spend tracking.

We need access to your Google Ads account (or permission to create one), your website and analytics access, details of your services, target locations, budget and any offers, and your goals for lead volume or cost.

We combine campaign management, landing page development, tracking and creative in one local team. You get local market understanding, direct communication and reports that focus on business outcomes rather than vanity metrics.